FC TOKYO and GoPets have formalized a strategic agreement for the progressive development of a pet-friendly project aimed at strengthening the bond between the club and its fan community in Japan. The agreement was formalized during an institutional meeting between Shigeya Kawagishi, President of FC TOKYO, and Xavier Cortés Tuvio, Founder & CEO of GoPets, […]
In professional sports, loyalty no longer depends solely on on-field performance. Clubs compete to build strong communities, long-term relationships, and experiences that go beyond matchday. In this context, pets can play a strategic role. The Emotional Economy of Sports Sports are fundamentally emotional experiences. Fans do not simply consume entertainment; they build identity, belonging, and […]
In recent years, the concept of pet-friendly has evolved from a niche trend into a structural shift in how people integrate their pets into everyday life. Restaurants, hotels, offices, and retail spaces have adapted to welcome companion animals. Professional sports are now beginning to explore this same opportunity. Pets as Part of the Core Family […]
