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FC TOKYO and GoPets Formalize a Strategic Agreement to Launch Japan’s First Pet Membership Model in Professional Football

FC TOKYO and GoPets have formalized a strategic agreement for the progressive development of a pet-friendly project aimed at strengthening the bond between the club and its fan community in Japan. The agreement was formalized during an institutional meeting between Shigeya Kawagishi, President of FC TOKYO, and Xavier Cortés Tuvio, Founder & CEO of GoPets, […]

Pets and Loyalty: How Clubs Can Strengthen the Emotional Bond with Their Members

In professional sports, loyalty no longer depends solely on on-field performance. Clubs compete to build strong communities, long-term relationships, and experiences that go beyond matchday. In this context, pets can play a strategic role. The Emotional Economy of Sports Sports are fundamentally emotional experiences. Fans do not simply consume entertainment; they build identity, belonging, and […]

FC TOKYO and GoPets Formalize a Strategic Agreement to Launch Japan’s First Pet Membership Model in Professional Football

Pets and Loyalty: How Clubs Can Strengthen the Emotional Bond with Their Members

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